Case Study: Coppel Revolutionizes Shopping in Mexico with 3D & AR Visualization

In its quest to innovate the furniture shopping experience, Coppel, a leading retailer, embarked on a transformative journey to integrate 3D and augmented reality (AR) visualization into its product offerings. Focused primarily on furniture and decoration, Coppel aimed to provide customers with an immersive digital platform that offered realistic previews of furniture items in their living spaces.

Project Overview:

  • Client: Coppel Mexico
  • Duration: 6 Months
  • Solution Provider: Motion Displays

Project Scope:

Recognizing the potential of 3D and AR technologies to revolutionize furniture shopping, Coppel Mexico partnered with Motion Displays to bring its vision to life. With an extensive catalog of furniture items catering to diverse tastes and preferences, Coppel sought to offer customers a more interactive and engaging shopping experience.


The collaboration between Coppel Mexico and Motion Displays involved a comprehensive overhaul of the furniture shopping experience. Leveraging Motion Displays’ Viewit3D solution, Coppel embarked on a project to scale 3D and AR visualization for its furniture catalog.

Motion Displays’ expertise in 3D model management and AR integration enabled the seamless transition of furniture items into immersive digital representations. Each piece of furniture was meticulously modeled and optimized for the Viewit3D web viewer, ensuring a seamless and intuitive user experience.

Key Features:

  • Extensive Catalog: Coppel’s vast catalog of furniture items, ranging from sofas and beds to dining sets and home decor, was transformed into interactive 3D and AR visualizations.
  • Realistic Previews: Customers could visualize furniture items in their own living spaces using AR functionality, gaining a realistic preview of how the pieces would look and fit.
  • User-Friendly Interface: The Viewit3D web viewer provided customers with an intuitive interface, allowing for easy navigation and exploration of furniture items from various angles.


The integration of 3D and AR visualization proved to be a game-changer for Coppel Mexico’s furniture shopping experience:

  • Enhanced Customer Engagement: The immersive nature of the digital platform captivated customers, leading to increased time spent browsing and higher levels of engagement.
  • Reduced Uncertainty: Customers gained confidence in their purchase decisions as they could visualize furniture items in their own spaces, resulting in fewer returns and exchanges.
  • Increased Sales: The interactive and visually appealing nature of the platform drove up conversion rates, resulting in higher sales and revenue for Coppel Mexico.

Future Plans:

Encouraged by the success of the initial rollout, Coppel Mexico plans to expand its 3D and AR visualization efforts beyond furniture to other product categories. Continued optimization of the user experience and integration of new features are also among the key priorities moving forward.

In conclusion, Coppel Mexico’s strategic partnership with Motion Displays to implement 3D and AR visualization has transformed the furniture shopping experience, setting a new standard for digital retail in the furniture industry. By embracing innovative technologies, Coppel Mexico continues to redefine the boundaries of customer engagement and satisfaction in the retail landscape.

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