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Case Study: Walmart Chile scale 3D & AR visualisation in LIDER Ecommerce
In a bid to redefine the shopping experience and enhance customer engagement, Walmart Chile’s renowned LIDER brand embarked on a groundbreaking project to integrate 3D and augmented reality (AR) visualization across its product range. Leveraging Motion Displays’ Viewit3D solution, a cutting-edge SaaS 3D/AR web viewer and model management software, Walmart Chile aimed to transform over a thousand products into immersive digital experiences.
Project Overview:
- Client: Walmart Chile, LIDER Brand
- Solution Provider: Motion Displays
- Duration: 6 Months
Project Scope:
Walmart Chile recognized the potential of 3D and AR technologies to revolutionize the way customers interacted with products. With a vast array of items spanning various categories, including groceries, electronics, home goods, and more, LIDER sought to provide shoppers with a more immersive and informative shopping experience.
Implementation:
Partnering with Motion Displays and utilizing the Viewit3D solution, Walmart Chile embarked on a comprehensive project to scale 3D and AR visualization for over a thousand products. This involved the creation of detailed 3D models and their seamless integration into the LIDER brand’s ecommerce platform.
Motion Displays’ expertise in 3D model management software facilitated the smooth transition of product catalogs into interactive digital representations. Each product was meticulously modeled and optimized for both web and AR experiences, ensuring a seamless user journey across devices.
Key Features:
- Scale: Over a thousand products were transformed into 3D and AR visualizations, covering a diverse range of categories.
- Immersive Experience: Customers could explore products from every angle, zoom in for closer inspection, and even visualize how items would look in their own living spaces using AR functionality.
- Ease of Use: The Viewit3D web viewer provided an intuitive interface, allowing customers to effortlessly navigate through the digital catalog and interact with products in real-time.
Results:
The implementation of 3D and AR visualization proved to be a game-changer for Walmart Chile’s LIDER brand:
- Enhanced Customer Engagement: The immersive shopping experience captivated customers, leading to increased time spent on the platform and higher interaction rates.
- Reduced Returns: Customers gained a clearer understanding of product features and dimensions, resulting in fewer returns and exchanges.
- Improved Conversion Rates: The interactive nature of the 3D and AR visualizations prompted more informed purchase decisions, driving up conversion rates and boosting sales.
Future Plans:
Buoyed by the success of the initial rollout, Walmart Chile’s LIDER brand plans to further scale its 3D and AR visualization efforts. Expansion into additional product categories and continued optimization of the user experience are among the key priorities moving forward.
In conclusion, Walmart Chile’s strategic partnership with Motion Displays to implement 3D and AR visualization has not only elevated the LIDER brand’s ecommerce platform but also set a new standard for immersive digital shopping experiences in the retail landscape.
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